Brand Storytelling:

• This is where it starts! It is about the Who! Who are you? Who is your brand?
• We work towards outlining your brand storytelling. It is a narrative that identifies who is your brand, what is your story and the way forward.
• Communicating your brand storytelling is a critical yet an exciting mission, that aims to strategically position your brand as an industry leader among its peers.

PR Strategy:

• It is about the What? What to do with your story? What is your plan?
• The scope of public relations consultancy exceeds the concept of few communication plans and presentations. Our team crafts the strategy that leads the content generation process.
• A story-oriented content plan or communication strategy ensures the proper execution of content writing efforts that is aligned with your brand storytelling and narrative.

PR Content Creation:

• This is about How! How you do it? How to tell your brand story?
• Our team caters for digital pr communications that exceeds traditional press releases. Even the process of press release write-up has evolved and became smarter and SEO friendly.
• We cater and produce for different communication tactics such as TV and radio interviews, CXOs key messages, C-level talking points, speeches, press quotes, statements, Media Announcements, thought leadership among others.
• Tech PR and digital PR have been the talk of the town lately with the rise of digital transformation trends in the region. As an Abu Dhabi-based public relations agency, generating Arabic content for technology PR has made us the PR company that facilitates your new products and solutions to the public. Corporate communications PR along with Marketing PR content rely heavily on crisp content that is designed for nothing but increasing the PR value and media exposure of your brand.

Crisis Communication:

• What if something went wrong? How do you communicate such crisis to the public?
• Whether through issuing a holding statement or posting on social media, your crisis communication has to be prompt, straight to the point and truthful.
• We build scenarios for your crisis communication for your brand to be agile when crisis occur, and to maintain the fundamental rules of crisis communication including remorse, responsibility and repair.

Reputation Management:

• Whether crisis happen or not, your brand is obliged to boost its presence in the digital age while maintaining the finest image, another vital task nonetheless. A well-established brand reputation serves as a first line of defence for your company, customers and shareholders.
• Brand reputation comes when you tell your story right. We take care of that. We do it while delivering high-value and impactful communication, deploying solid expertise in areas of PR, media relations and content creation to deliver the right message to the right audience, to ultimately boost your brand reputation.

Call us now to start our long-term prosperous partnership!